Frontia Corporation - Venture Incubation & support in central Japan

Innovative, Affordable & Reliable solutions for startups and ventures in Japan

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A local company is safer.....

Consumers in Japan, as with consumers in most parts of the world, are more likely to purchase your product/service when they are confident of its total quality. This includes ease of transaction, speed of delivery, after-sales service, warranties, upgrades, technical support etc. A new venture or a foreign firm will initially encounter difficulties in persuading local customers that it can provide full support - however this problem is quickly solved if the customer perceives your business to be "local".

The problem

Providing "Insiderization" services is one of Frontia's growing businesses and one linked closely with and drawing heavily upon our experiences with the Venture Incubator. Establishing nationwide distribution channels and sales support services provides tremendous opportunities for creating customer unique value through one-to-one marketing. However - it can also be very expensive. One of the problems concerning establishing operations in Japan is the high cost structure.

Compared to other OECD countries, a very high proportion of new Japanese businesses fail each year due to excessively high cash burn (there are very few large "new" companies in Japan), and foreign companies entering Japan often fail to expand beyond Tokyo. This has always been a problem, but it is more so now. Consider the fact that as recently as 20 years ago, Japan accounted for most of East Asia's GDP. This situation has changed with the rapid growth of the NIES, the growth over time of the ASEAN economies, and the waking giant of China. Japan remains too important to leave out of your marketing, but it is also not worth underfunding marketing efforts in the rest of Asia in order to concentrate on Japan.

Affordable "Insiderization" as a solution

To win the trust of Japanese consumers, be able to provide Japanese language based e-commerce transactions, speedy delivery, after sales service that is fast-reliable-trusted etc, it is important that you localize your Japan venture. Doing so without prohibitive costs needs to start with integrating your web publishing & iMarketing, with or without optional Call support. Frontia can assist you through the first steps through our Corporate Services division and the Multimedia Studio:

Help you build a usability focussed Japanese language, database backed, e-commerce enabled website

Assist you with iMarketing and Call support services

Assist you with on-demand translation & editing services

These steps are the most cost efficient way of establishing yourself in the Japanese market, while ensuring that you still have sufficient resources available to develop leads and services in other vital markets. When the time is right for the next step, Frontia's Incubator and/or Corporate Services will also be able to assist you to:

Establish a local sales office and distribution network

Customize services to Japan's different regions

Incorporate a subsidiary or joint venture in Japan

Assistance with taxation, regulatory issues etc